CARRY THE JERRY WALK
WHAT IS A ‘CARRY THE JERRY’ WALK?
Carry the Jerry is a fundraising event where a large group of people comes together for a time to celebrate their efforts to raise money for clean water initiatives with WATER IS BASIC (WiB). The walk is approximately 4 miles in length, similar to the average distance people in Africa will walk for their water. Spend any amount of time in Africa, and you begin to realize how prevalent the jerry can is; it’s everywhere! This is why we feature it so much at our events, including the CARRY THE JERRY walk.
We call this event a walk that brings about experiential learning. We want participants of all ages to experience somehow what it would be like to have to get up every day, regardless of the weather, regardless of how well you feel, regardless of any other priority of life and to walk a long and often dangerous path, to a source of water. This water is often contaminated and can result in severe dehydration, illness, and often death in young children under the age of five.
When participants finish their walk, the words we like to hear the most are “WE HAD NO IDEA.” Most importantly, we want everyone attending to know how easy it is to solve this world crisis. When you donate money at a CARRY THE JERRY walk, you leave knowing with certainty that the money you raised will save lives. Every penny donated, every donation collected will go towards bringing life-sustaining clean water to thousands of men, women, and children in South Sudan.
Here’s how it works: We like to partner with individuals, schools, churches, and businesses who can rally a group of individuals together for a common cause. We provide multiple fundraising resources to the walk coordinator to distribute and have available for distribution to those interested in raising funds for the walk. We encourage participants to go out into their community and promote the event in as many creative ways as they possibly can. Then everyone comes together to drop off their donations, to learn more about the work that Water is Basic is involved in, and then to go out on their 4-mile walk to determine what it is like to WALK FOR WATER. It’s a fun, tiring, motivational, inspirational time to celebrate together that you have all worked hard for a common cause to bring clean water to a part of Africa that is desperate for hope as well as clean water. You finish the CARRY THE JERRY walk, and you officially become a team member of WATER IS BASIC’s WATER WARRIORS.
5 Tips to make your carry the jerry walk successful:
Tip#1: Make sure and create a committee of enthusiastic, like-minded volunteers who can share the responsibilities for making your walk successful.
Tip#2: Use all the marketing materials WiB provides you. They are proven to be effective and can more than triple your donations when used.
Tip#3: Get your community involved early in the planning process. Ask local business for monetary or product donations (they usually have a budget available for non-profits).
Tip#4: Contact the local news outlets (TV/Radio) and invite them to attend your event. Local TV stations often will ask a team representative to come to the studio to do a live interview during the morning or mid-day time slots.
Tip#5: Look for local corporations or businesses which offer to their employees a MATCHING DONATION.